Must-Have Videos for Franchises

Franchising is one of the brightest trends among entrepreneurs, and video is the most powerful tool in modern marketing. Today, we’ll explore how to combine these two trends so that franchisees and franchise owners can make the most of video content.

‍

Promotional Video – A Classic Approach

The most obvious way to promote your franchise is by creating a promotional video. Its main goal is to attract new clients for your franchisees.

A video can advertise a special offer from your brand:

Or it can simply introduce your brand and let the world know you exist:

A few recommendations: If your franchise locations are still few and far between, and you’re just starting out, don’t invest in overly complex production and creativity. A straightforward video saying, “Here we are brewing coffee,” highlighting a promotion like “a free donut,” and running a targeted video campaign within a 300-500 meter radius of your locations is often enough.

‍

Reels, Shorts, and Other Vertical Content

This content can be directly product-focused, like these examples from Hilton Hotels:

https://www.youtube.com/shorts/GhCH1NnHBXQ

https://www.youtube.com/shorts/fibi5Hm_EVc

Or something more creative but still relevant to the advertised brand:
https://www.youtube.com/shorts/i3nGV93gsfU
https://www.youtube.com/shorts/BSGXgn5iI9w

It might seem intimidating—complex production, multiple shoots—but in reality, this content can be filmed in a single day and provide enough material for 1-2 months of postings. Check out how we, for instance, shot hundreds of pieces of content for Les Art Resort.

‍

Video Blog

A video blog is particularly relevant for industries with more complex products and longer sales cycles. If your service has multiple components, use video to explain and demonstrate how it’s delivered.

Here’s an excellent example of content for an auto parts store—it’s also suitable for auto repair shops:

Tip: Carefully select your topics. Research what your clients frequently search for online regarding your business niche. Talk to your salespeople—they’ll tell you what customers often ask about. Use this insight to build your video blog content.

Imagine a potential client hesitates to trust your repair shop, but your video blog removes all their doubts and objections.

Want to know how to create a successful video blog? Email us at hello@lavamedia.us. We’ll guide you through the process. And yes, we’ve got proof we know our stuff:

‍

Now Let’s Talk About Selling the Franchise Itself

‍

Your potential clients—entrepreneurs—review financial models and talk to other franchisees. They’re numbers- and structure-oriented people, but even their hearts can be won over with video content!

Start by showcasing your franchisees. Share their journey, their locations, and their personal stories. Trust us—one inspiring video will outperform ten sales scripts from your team!

If you have a production facility, it’s a sin not to tell its story in a compelling video, like we did for TechnoNICOL.

Important: Avoid including information about profitability, payback periods, or other financial details in these videos. That’s what animated videos are for. This type of content vividly and effectively illustrates how franchisees can succeed with you:

Keep it simple—highlight the essentials and top-level metrics. A 20-30 second clip is enough to grab attention and stand out among other franchises.

Animated videos are also perfect for showcasing your IT product, if you have one:

The principle here is the same—make it short, engaging, and focused on the most impressive features.

‍

Franchise Book with Educational Video Content

You likely have a franchise book. Enhance it with educational videos. As they say, “Seeing is better than reading a hundred times.”

Such videos help your partners get things right from the start, from serving drinks to properly interacting with customers.

‍

Need Video Content?

Reach out to us at Lava Media: https://www.lavamedia.us/portfolio. We’ll make it stunning! 😊

‍

‍