7 Examples of AI-Generated Video Ads

One of the most talked-about cases at Super Bowl 2025 was the ads created using neural networks. This isn’t nonsense, as neural networks have long been involved in generating advertising content.

Let’s take a look at how AI has contributed to the advertising industry.

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Coca-Cola

In 2024, Coca-Cola’s legendary Christmas ad got a makeover — neural networks redrew familiar holiday vans and added vibrant city and village views. Bright and festive, but somehow lacking soul, right?

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Zevia

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In response to the previous ad, the creators of Zevia’s campaign used Coca-Cola’s technique, satirizing AI generation for being unrealistic and highlighting that their soda is all about true human emotions.

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BODYARMOR

The same idea came to the creators of BODYARMOR’s ad, where they also emphasized the weird generation and creepy fantasies produced by AI.

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Dove

Another brand that used AI to remind people of the importance of reality was Dove. The creators urge women to remember their natural beauty and not rely on the templates generated by neural networks.

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Trivago

Trivago decided to use neural networks for cost-saving. They filmed an ad with “Mister Trivago,” played by James Sheldon, and then ran the ad through an AI to adjust the language and articulation of the actor to adapt the ad for different markets. However, users didn’t appreciate the idea, commenting that Mister Trivago’s mouth moved too strangely and even made them feel uneasy.

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Under Armour

In Under Armour’s ad, neural networks performed excellently. The result was striking, moving, and of high quality, and the use of AI was justified in this case. Although the creation process led to a scandal for the brand, it turned out well.

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Etoro

In this Etoro ad, the creators played on the ability of neural networks to change faces and personas, paralleling the ad’s main message: “I’m the one who can be 100 different investors at the same time.” There are still some flaws, like oddly arranged fingers and giant tulips, but overall — not bad.

See what else AI video generation systems are capable of in our ranking by following the link.

The Lava Media team is ready to bring any creative idea to life with AI tools. Check out how we do it!

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