LinkedIn B2B marketing, medical and defense industries lead generation

Inside tech marketing: Megann Coleman on her unique path from video production to tech, ad strategies & Root3 Labs’ game-changing projects 🚀

Hello, everyone! I’m your host, Sergey Rodin, and welcome to another exciting episode of the Looking Wider podcast. Today’s guest is Megann Coleman, Communications Coordinator at Root3 Labs—a leading consulting firm in device engineering and product development, specializing in medical and defense technologies.

Megann’s career path is anything but ordinary—she’s gone from finance to tech, from video production to marketing, and now plays a key role in shaping Root3 Labs’ brand. In this episode, she’ll give us a behind-the-scenes look at marketing for an R&D company, share the day-to-day challenges of her role, and reveal some of their wildest projects and prototypes.

Key highlights in this episode:

🎯 Megann’s unique path from video production to tech marketing

🎯 Tips on joining a tech startup fresh out of university

🎯 Creating effective ad campaigns

🎯 Budgeting strategies for successful marketing efforts

🎯 Building cases for defense and medical industries

🎯 Crafting engaging stories that captivate audiences

🎯 Megann’s top go-to resources for tech professionals

🎯 Wild prototypes from Root3 Labs

Whether you're a marketing enthusiast, a tech startup dreamer, or simply curious about marketing in the tech world, this episode is packed with valuable insights and actionable advice. Don't miss it!

Apple Podcast: listen here

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