How to Choose the Style for a 3D Video

Creating a 3D video is both cool and interesting. Choosing the style for a 3D video is equally cool and interesting. However, explaining your choice to the senior marketing director might not be so cool and interesting.

There's photorealistic 3D, where the style is clear, and there's no need to elaborate much on the choice. Then there's abstract 3D. However, justifying their use can be critical to the success of the project.

To give your project a green light, I would explain that I chose the 3D style based on the following logic:

Following the Trend

If it's a trend and everyone is doing it, why not join the wave? Artists create styles and images, the market picks them up, and the audience loves it. It's essential to sense when a trend is fading to avoid being perceived as outdated.

Clarity for the Viewer

I attached an example of our work, a technical animation. It may seem unrelated to technical instruction and some abstract cubes and lines in the background. However, these elements contribute to the composition and create an aesthetically pleasing image without distracting the viewer from the video's essence.

Entertaining the Viewer

In a B2C advertising video, the correlation between entertainment and brand recognition is apparent. It's a bit more challenging in B2B, but your client is still a person whose attention you're vying for. New images and forms quickly attract a person’s attention (otherwise fashion in clothing would stand in one place). 3D is a good tool for imagining any images and forms.

In conclusion, choosing a 3D style involves searching for innovative and fresh examples in your industry. If you find one, you've struck gold in finding the right direction for your project.

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