8 AI Video Generation Services

It feels like new AI tools emerge almost daily, each one more advanced than the last. Their mission is clear: simplify the lives of editors, inspire filmmakers and designers, and engage even complete beginners in video production and creative work—no prior skills required.

How good are they, really? Let’s figure it out by analyzing eight video generation systems capable of creating short, realistic clips from text prompts or a single photo.

If you need an advertising video made with AI, we at Lava Media can help!

‍

Sora

Announced in early 2024, OpenAI's Sora made waves in the industry with its stunning realism in graphics and lighting, deep understanding of motion physics, and the ability to create large-scale projects within the platform.

As of now, Sora is still available only to a select few, but excitement for its release hasn’t faded. It’s already being used in advertising and film, which makes sense—Sora outputs at 1080p while most competitors are stuck at 720p, and it can generate clips up to 60 seconds long per prompt.

Downsides? It’s expensive—especially considering the creative errors you’ll encounter. Sora often “thinks” for you, requires extreme prompt specificity, and is highly demanding on hardware.

‍

Adobe Firefly Video

Adobe expands its ecosystem yet again—this time with a video generation tool that integrates seamlessly with Premiere and After Effects (just don’t forget your other Adobe subscriptions!)

This tool enhances lighting, adds special effects, and allows editing via text prompts, but it won’t generate full videos from scratch. The results are decent but far from groundbreaking.

Firefly is deeply tied to other Adobe products, so if you already use them, it’s a great assistant. If not, you might want to look elsewhere.

‍

Runway

Runway AI is a unique entry in our lineup because it operates entirely online. This platform is built for ease of use, making it accessible even to those just starting out with video editing.

However, when it comes to pure generation, results can be underwhelming—no matter how much you tweak the settings, the videos look unrealistic.

Where Runway truly shines is video editing. Background replacement, quality enhancement, and animation can all be done directly on the platform, without additional presets, downloads, or heavy processing on your computer.

‍

Veo 2

Veo 2 is a top competitor to Sora and Kling in terms of realism and detail. Google’s AI creates visually stunning videos with camera movements that mimic real cinematography. It understands lighting, perspective, and even complex prompts remarkably well.

In terms of smoothness and motion physics, Veo 2 currently has no equal—though occasional glitches can still occur. Plus, you can modify videos without having to regenerate them from scratch, which is a huge advantage.

However, maintaining scene-to-scene consistency is extremely difficult. The shots look great, but they often feel like clips from entirely different videos.

And note—there’s no option to upload photos from your computer. You can only create them through Google’s AI, but to be fair, the latest version is quite impressive.

‍

Luma

Luma is not your typical video generator. It specializes in transforming photos and videos into full-fledged 3D scenes, making it a valuable tool for game developers and animators.

The 3D models it produces are solid, but to achieve the best results, you’ll need high-quality source material with good lighting—and a powerful computer. Even then, Luma isn’t built for generating long-form videos.

Still, within its niche, it’s a useful resource

‍

Minimax

China’s Minimax AI is great for those who need to generate a lot of fast-paced, dynamic content for social media. It handles 2D animation well, but don’t expect high-quality results in either photorealism or artistic stylization.

Realism isn’t Minimax’s strong suit, and refining a video after generation is tricky since the platform isn’t designed for complex projects.

That said, if you need to add movement to existing content, this AI is a fantastic tool. Just don’t rely on it for standalone, hyper-realistic footage.

‍

Kling

Though still in testing, Kling continues to impress experts with early access. As Sora’s biggest competitor, this Chinese AI already boasts several major advantages. Its visual realism and environmental detail are stunning, and its motion smoothness—especially in physics-based interactions—is remarkable.

It also offers an extensive set of customization options, making post-generation adjustments highly convenient.

We won’t shy away from bold claims—Kling is already viable for film and commercial production, provided human intervention refines the final output.

We eagerly await its full release, hoping it arrives before another AI steals the spotlight.

‍

Haiper

Haiper AI stands out from the competition in several key ways. First, it doesn’t strive for photorealism, instead favoring bold, stylized visuals. Second, it supports various animation styles, handles animated effects well, and even works on mobile—a major advantage for social media creators.

Editing options are limited, but for quick, visually appealing content in an art-driven style, Haiper is a solid choice.

However, if your projects demand realism, Haiper won’t deliver what you need.

‍

Final Verdict

Each AI generator serves a different purpose, and the best approach is to mix and match tools based on your needs—assuming your budget allows.

However, if you can only invest in one platform for maximum results, Kling offers the best balance between cost and quality. Alternatively, Veo 2 delivers unparalleled realism and smoothness, though it struggles with consistency.

Of course, this is just our opinion. The best way to decide is to test them yourself based on your specific projects.

If you want to get a predictable advertising video generated by AI with a team of video professionals, click the link.

‍