Video promotion strategy on YouTube. Retargeting methods.

When we post videos on YouTube or another hosting platform, we often overlook the retargeting possibilities these platforms offer. Our typical retargeting scenario with video inventory is to show a video to those who visited our website.

Today, let's brainstorm some alternative ideas and retargeting scenarios with video.

Retargeting by Views

Set up retargeting for those who watched a video on your channel but didn't subscribe. You may have gained a view from a potential customer, but just like with websites, you need to remind them of your presence

Example: Show your new (or old) videos to those who watched videos on your channel after some time has passed. Don't start retargeting immediately; let YouTube handle it through its recommendations first.

Retargeting by Engagement

YouTube and similar platforms offer statistics, including video retention rates. You can retarget viewers based on how long they watched your video.

Example: If you have a 15-20-second video add, and some users only watched the first 5 seconds, you can retarget them with a short video to convey the message that was missed during the initial interaction.

Retargeting Based on Competitors

I believe this is an underrated tool on YouTube. You can set your videos to appear on your competitors' channels! It works wonderfully in any niche: users watch a video from your competitor's channel, and you confidently present your offerings through your videos.

Example: A person visits your competitor's video, and after some time, you show them your advertisement via a pre-roll. Or, it's a bit audacious, but if your competitor hasn't disabled monetization on their channel, you can advertise yourself at the beginning of their video.

With video, your retargeting campaign becomes even more effective.

‍