Is AI Replacing Content Creators With These New YouTube Features?

A few days ago, YouTube rolled out a fresh set of updates that will affect both users and business owners. These updates aim to inspire content creators, promote businesses, and create new opportunities for engagement on the platform.

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Let’s take a look at the most useful features!

Feature #1 — Veo

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With AI from Google DeepMind called Veo, the Dream Screen feature is becoming even more vibrant and accessible! Even though for now it’s limited to Shorts, this feature will allow content creators to create incredible backgrounds for their videos and visualise concepts that were previously unimaginable.

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This feature will also help creators tie together parts of a clip by inserting a short, AI-generated segment (up to six seconds long) that will enhance and improve your video.

Feature #2 — Communities

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This feature, which will be managed by the channel owner, will help fans interact beyond individual published videos, allowing them to leave posts of their own and engage with each other and their favourite creators. Previously, users could only respond to existing posts from the channel owner.

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Feature #3 — Hype

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The beauty of this update, which looks similar to "Trending", is that it focuses on rising stars of the platform (those with fewer than 500,000 subscribers)! Now, fans can promote their favourite creators to the top of the worldwide leaderboards using the "Hype" button, helping them reach a new audience.

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Users will be able to hype a video within seven days of its publication. Each subscriber will have 3 hypes per day, which they can use as they see fit.

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Feature #4 — Auto Dubbing

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From automatic subtitles to auto dubbing! The platform is launching a tool that will help content creators break language barriers. In the future, this feature will not only dub your words in another language but also convey the emotional tone with which they are delivered.

Feature #5 — Inspiration tab

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Constantly generating new ideas is not as easy as it may seem! For this reason, YouTube has decided to update the Inspiration tab in YouTube Studio. Now, AI will help content creators with ideas: from titles and thumbnails to video outlines.

Feature #6 — Gifts

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YouTube is introducing a new way for content creators to earn money with this Gifts feature! It will allow viewers to engage more actively in their favourite creators' streams by purchasing gifts with gems and sending them live. In the near future, this feature will only be available for live streams in the US.

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Of course, you can achieve effective results for your business without these features! As long as you know how to work with what’s already there, just like we did in promoting the VeloCountry YouTube channel. By the way, we’ve written an article where we detailed how to improve your channel in just a few clicks.

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And if you want to delegate the tasks of ad setup and video content promotion, professionals from the Lava Media international agency will gladly help you.

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