How to make animation video?

A few years ago, there were no aggregators in the influencer marketing market for collecting audience statistics from YouTube bloggers. At that time, we were actively involved in influencer marketing and decided to create such software.

We developed the structure, created the backend and frontend of the site, and started planning an advertising campaign among YouTube content creators. Our goal was to register them in the system and provide our service with access to their statistics.

We chose video as the primary communication tool. Our task was to engage the content creators with this video and get them interested in our service. I'm attaching the final  our 2D animation studio video to the post.

Let me share how we developed this video.

1. Animation examples .

High dynamics in the video were essential for us. YouTube content creators are used to fast-paced editing and storytelling. We needed to match that pace. Additionally, we selected 2D animation examples that would showcase diversity in terms of the content within the frame. We wanted viewers to be captivated by the richness of various animation elements in the video.

2. The color style of the video.

We had already addressed the color issue a little earlier when we were creating the website. We opted for neon shades of blue, pink, and purple. This color combination was trending and gaining popularity in communication with agencies specializing in influencer marketing. It's a style that inspires creativity and joy, similar to the philosophy embedded in Tik-Tok's brand platform.

3. Drawing illustrations.

First, we drew 2-3 main scenes of the video, particularly those involving characters. We experimented with color to achieve the desired effect. We didn't want to fully commit to an overly vibrant story, but sticking to a standard skin color wasn't our approach either. Next, we focused on drawing smaller elements such as laptops, coffee cups, briefcases, and more.

At this stage, we remained creative in filling the frames. We added an assistant to the advertiser (0:04), and we enhanced the blogger's surprise by changing the background to yellow (0:14).

We also had to redesign the website slightly. For the video, we chose a different font compared to the website, and some elements (displaying statistics) were adjusted.

4. Final animation.

In terms of animation, we emphasized seamless transitions. We achieved this either through "scrolling," as seen at 0:04 (where the scene with the advertiser smoothly transitions to the scene with the blogger), or by overlaying elements, as demonstrated at 0:07 (scenes changing through icons and message boxes). We ensured that everything that could move and fly in the video did so :)

The video cost us $6,000, and the implementation period was approximately one and a half months.