Commercials for the New Year 2023

During the holiday season, many brands attempt to create commercials that not only wish a Happy New Year but also convey a deep, non-trivial meaning. The John Lewis & Partners advertisement tells the story of a boy who grows a Venus flytrap instead of a Christmas tree, and names it "Snapper, the Perfect Tree." The Venus flytrap becomes an integral character in the story and wants to be a part of the family's festive celebrations. The emotional plot eventually leads to the Venus flytrap finding its place in the family's celebrations, alongside the traditional Christmas tree.

Luckily, Snapper eventually returns home, and it distributes gifts so generously that the family finds new joy in gathering around their unusual Christmas tree. The advertisement depicts that the "perfect" Christmas means finding happiness with loved ones, regardless of your traditions.

The New Year can be overwhelming for many people, so it's essential to take a five-minute break to recharge your social batteries. IKEA's advertisement showcases individuals taking breaks during holiday festivities, whether hiding in the guest room or giving their feet a rest from high heels in the bathroom. The brand's holiday campaign demonstrates how IKEA can help create spaces in any home that are ideal for taking a little break from the chaos of the holiday season.

Santa, the universal symbol of generosity and joy, is the main character in ALDI's latest advertising story. In an 80-second commercial, Santa decides to deliver children's gifts a little earlier so that he can fully enjoy New Year's Eve and prepare food for his loved ones. We see Santa taking his time and carefully selecting quality products from ALDI, which he then lovingly prepares on Christmas Eve. This new campaign, developed by TBWA\Paris, allows ALDI to play with typical end-of-year advertising ideas and emphasizes the fact that the brand's products are essential even during the holiday season. In fact, even Santa wants to enjoy them!

Most major brands have focused on promoting products for the holiday season, but Apple's Christmas commercial stands out with its heartwarming message. The commercial, set to George Harrison's song "Isn't It a Pity" and featuring delicate animation, strikes the right chord for 2023. The four-minute short film, titled "Fuzzy Feelings," tells the story of a young woman who is dealing with a difficult boss. To cope with the stress, she uses her iPhone to create a stop-motion film in which her boss plays the lead role. In the film, she subjects him to a series of unfortunate incidents, such as losing his coat and pants due to a gust of wind, falling into an icy river, and getting electrocuted while lighting Christmas lights. As the days pass, her attitude towards her puppet boss seems to worsen.

One day, the protagonist receives a holiday gift from her boss, which changes her perception towards him. Later that evening, she spots her boss dining alone while passing by a busy restaurant. Upon returning to her home studio, she decides to show kindness towards him by making a small dog out of the socks he gifted her and introducing it to her puppet. The animation ends with a happy outcome which is reflected in real life. Apple's description of the story highlights the power of creativity and how it can change our perception of people and the world around us. It shows us that looking at things from a new perspective can make a significant difference in our lives during the holiday season.