B2B Instagram Reels Trend 2024

I don't like getting stuck in stories. In general, Instagram has a limit of 10 minutes per day - thanks to Apple for introducing the "screen time" feature. There are two cases when I exceed this time - first, when I'm looking for references for a client, and I'll tell you about the second one later in the post.

Anyway, without dragging it out, a cool trend for business is real-time updates on Instagram about business development. Most often, series of such updates start with something like "we have a cash gap and 10 days to find money" or "we have a tax audit and 7 days to prepare documents." Of course, I gave extreme examples, but you can fantasize about something else.

In general, such updates are structured like this - there is a global goal for the business in the long run, and there are daily updates telling how the business has progressed toward that goal for the day. It's like a TV series on a budget - you can embed parallel plots, and even, if desired, character development arcs.

You might think that in a situation of daily live content creation, it's impossible to maintain the main theme of the global story. And here lies the second advantage of such content - who said it can't be planned in advance? :DYou might think that in a situation of daily live content creation, it's impossible to maintain the main theme of the global story. And here lies the second advantage of such content - who said it can't be planned in advance? :D

We tell our clients like this: guys, we gather all the material from the past month with your videos, think about storytelling, shoot additional videos according to the script, and start publishing the updates. Yes, the viewer gets content with a lag of a month or two from the moment of the event, but we plan the storytelling in advance and tell a more quality story to the viewer.

I really like this kind of content - I increased the limit on Instagram to 15 minutes a day.