3 SEO Tips for YouTube That Most People Don’t Know

Today, we’re not talking about the usual settings: title, description, video timestamp, etc.

We’re focusing on things that many people forget, but shouldn’t:

✅ Video Subtitles – YouTube indexes videos based on subtitles.

Yes, even though much of this is done automatically by the platform, it’s sometimes done poorly. So, we run it through AI, fix any errors, and add them manually.

✅ Video File Name – The file name you upload to YouTube.

No, not “final_edit_ver3.mp4”, but “podcast_marketing_lava_journal.mp4”. You can also include a few important keywords related to the episode in the title.

✅ Backlinks to the Video

Backlinks are not just purchased for pages on your website to boost SEO. A similar approach works for videos. Post a link to your video on various, relevant videos, guest blogs, and websites. YouTube will see that you’re being linked to and will improve the video’s ranking.

Do you know any other tips? Share them with us!

‍